The company "AMModels" is a team of professionals in the marketing modeling area, presenting a new kind of modeling company.
We utilize cutting-edge scientific methods and use more than just the standard statistical packages with obsolete procedures. We form a specialized team of professionals for each project and analyze your problems from different angles to find the best solution on the modern level of knowledge, not on a level of 1980s or 1990s textbooks, as in typical modeling companies. We know quite well when and why typical marketing models do not work.; see MODELING SOLUTIONS: WHEN and WHY TYPICAL MARKETING MODELS DO NOT WORK. Our experts explore a wide spectrum of modern possibilities to fulfill your marketing and business needs.
Our goal is to create solutions fitting business needs rather than to cut business needs to fit into a frame of preprogrammed solutions. With our dynamic and customized approach, we are able to determine the appropriate methods for any brand or industry.
Our main resource is the intellectual capacity of our team members. Among others the team includes ten PhDs and Doctors of Science in statistics, economics, marketing, operational research, physics, and engineering (see OUR CORE TALENT). The total volume of publications of the team members is more than thirty books and numerous articles. Some of them have recently published and pioneered new approaches to modeling
(Kuznetsov and Mandel, 2007;
Demidenko and Mandel, 2005;
Mirkin, 2005 and others).
These publications arose from real corporate projects.
A deep understanding of outdated practices and a proven capability to significantly improve upon them are the company’s main vehicles for bringing our knowledge, experience, and expertise into marketing mix modeling. This is why our company is called AMModels - Advanced Marketing Models. We elevate the level of existing marketing mix modeling. Our logo and slogan symbolize our declared goals.